Why Your Customer Cares About Your Credibility

Today’s valuable tip to remember, from the book, Unlimited Sales Success, is that:

Your credibility with the customer is more important than any other factor.

The more the customer trusts you and believes you, the lower the customer’s fear of making a buying mistake.

The more the customer trusts you, the easier it is for that customer to buy from you.

In fact, when your credibility level is high enough, the customer will often buy from you and not even ask the price.

Comments

How To Survive And Then Reset To Ultimately Thrive

“Uncertainty is here to stay. Rather than seeing it as an obstacle to overcome, integrate it into your strategic approach to invigorate your high-growth potential and outperform competition under any market condition,” explains Rebecca Homkes , author of the new book, Survive, Reset, Thrive . “Most books aren’t honest enough about how hard it is to reset ,” adds Homkes. Yet, resetting and leaning into change is essential. “If you are ready to embrace change as a central element of your growth strategy, this book is for you.” Homkes’ book is a timely, comprehensive, and essential read for business leaders looking to take the next step toward ensuring high growth for their companies. The book brings together more than 15 years of Homkes working directly with high-growth companies of all sizes and across a wide variety of industries. Survive, Reset, Thrive (SRT) is a practical and innovative interconnected three-mode approach : Survive : Stabilizing ...

Effective Listening: Do's And Don'ts

Here are some great tips from Michelle Tillis Lederman's book, The 11 Laws of Likability . They are all about: what to do and what not to do to be a leader who's an effective listener : Do : Maintain eye contact Limit your talking Focus on the speaker Ask questions Manage your emotions Listen with your eyes and ears Listen for ideas and opportunities Remain open to the conversation Confirm understanding, paraphrase Give nonverbal messages that you are listening (nod, smile) Ignore distractions Don't : Interrupt Show signs of impatience Judge or argue mentally Multitask during a conversation Project your ideas Think about what to say next Have expectations or preconceived ideas Become defensive or assume you are being attacked Use condescending, aggressive, or closed body language Listen with biases or closed to new ideas Jump to conclusions or finish someone's sentences

The Power Of Middle Managers In The Workplace

The book, Power To The Middle , shows how managers are the crucial link between a company’s ground floor and top brass. “Too often company leaders view middle managers in a negative light as expendable employees who can slow down productivity and overall strategy,” explain the book’s authors and McKinsey partners Bill Schaninger , Bryan Hancock , and Emily Field . “However, new KcKinsey research reveals that this outdated perspective needs to change and that well-developed managers are the strategy that companies must prioritize to succeed today,” they add. Most importantly, by the end of their book, the authors sum up their insights and provide a playbook that will help senior leaders let go of the command-and-control mindset that has hobbled their managers for so long. The authors define middle managers as the people who are at least once removed from the front line and at least a layer below the senior lead...

How Companies Succeed By Engaging Radically With Society

"Organizations will pay significant consequences if they don't work openly, honestly and proactively with government and society. In order to survive over the long term and gain competitive advantage, companies must learn how to connect profoundly with the world around them -- not only with customers and stakeholders, but also with employees, local communities, politicians, and the environment itself." This is the advice from the authors of the new book, Connect: How Companies Succeed By Engaging Radically With Society . The book is all about redefining three discredited words: Corporate Social Responsibility . The authors want to put these at the center of business -- both because it's right and because success in business is inextricably linked to sustainability. To achieve " connected leadership " you must: Map your world -- Analyze stakeholders as precisely as your customers, understand trends and discontinuitites, and quantify the valu...

How To Be More Strategic

"Today’s business leaders are faced with many challenges: intense competition, increased regulation, and the need for constant innovation. Therefore, it’s imperative that as a business leader you have the essential meta-skill to navigate your business with a thorough understanding of your current situation, vision to see the future destination, and the ability to create the path to reach it,” explains Rich Horwath , author of the book, Strategic . He says that being strategic is to possess insight that leads to advantage. Strategic is the opposite of unstrategic that includes: Wondering aimlessly , lacking direction, getting lost in the weeds. Doing everything , lacking the discipline to say no, and trying to be all things to all customers, both internally and externally. Conducting meetings that take conversations down rabbit holes that cause widespread frustration amongst the members of your group. Fortunately, the book provi...

Eight Things I Am Thankful For

Each year, around Thanksgiving time, I think about what I am thankful for. This year, I decided to once again take the time to make a list. A list of eight things I am thankful for . What's on your list this year? And, what's on your list this year that wasn't on your last year's list? Here is my list : Family and friends. Blogs, LinkedIn and other sources that help me to be a constant learner. Setting personal goals and working hard to reach or exceed them. Good books (including ones the book club recommended). Nonprofit organizations that provide vital services and ways for me to volunteer and donate to support their causes. Music. The ability to travel for vacations. Readers, followers and guests of my Blog and via X/Twitter @ericjacobsonkc Wow, I have a lot to be thankful for this year!

Leadership During COVID-19

The following 10 leadership and business book authors recently answered this question for me: Question: While we surely will find ourselves challenged by COVID-19 in the foreseeable future, what is the most important thing a leader can do as they lead their business/organization? “Leaders have had some great opportunities as a result of COVID-19. Topping the list: hire the best people, not just the best people geographically convenient. The world just gave permission to have people working remotely. Take advantage. As a bonus tip, it is more important than ever to remember that your team is made of humans and this is an extremely difficult time for humans. Build in extra supports for your team.” -- Michael Solomon and Rishon Blumberg, co-authors of, Game Changer . “First, don’t allow yourself to become so overwhelmed and distracted by the uncertainties—what you don’t know—that you lose sight of what you do know, and what you can control. Second, you must e...

Key Interviewing Questions To Ask To Identify Leaders

The next time you are interviewing a candidate and you want to access their leadership skills, consider asking the candidate these questions: What personal qualities define you as a leader? Describe a situation when these qualities helped you lead others. Give an example of when you demonstrated good leadership. What is the toughest group from which you've had to get cooperation? Have you ever had difficulty getting others to accept your ideas? What was your approach? Did it work? Describe a situation in which you had to change your leadership style to achieve the goal? One leadership skill is the ability to accommodate different views in the workplace, regardless of what they are. What have you done to foster a wide number of views in your work environment? Thanks to Sharon Armstrong, author of The Essential HR Handbook , for these helpful questions!

70 New Year's Resolutions For Leaders

With 2025 fast approaching, it's a good time to identify your New Year's Resolutions for next year. To get you started, how about selecting one or more of the following 70 New Year's resolutions for leaders? Perhaps write down five to ten and then between now and January 1, think about which couple you want to work on during 2025. Don't micromanage Don't be a bottleneck Focus on outcomes, not minutiae Build trust with your colleagues before a crisis comes Assess your company's strengths and weaknesses at all times Conduct annual risk reviews Be courageous, quick and fair Talk more about values more than rules Reward how a performance is achieved and not only the performance Constantly challenge your team to do better Celebrate your employees' successes, not your own Err on the side of taking action Communicate clearly and often Be visible Eliminate the cause of a mistake View every problem as an opportunity to grow Summarize group consensus after each decisi...

How To Lead During COVID-19

Today, the following 10 leadership and business book authors answered this question for me: Question: While we surely will find ourselves challenged by COVID-19 in the foreseeable future, what is the most important thing a leader can do as they lead their business/organization? “Leaders have had some great opportunities as a result of COVID-19. Topping the list: hire the best people, not just the best people geographically convenient. The world just gave permission to have people working remotely. Take advantage. As a bonus tip, it is more important than ever to remember that your team is made of humans and this is an extremely difficult time for humans. Build in extra supports for your team.” -- Michael Solomon and Rishon Blumberg, co-authors of, Game Changer . “First, don’t allow yourself to become so overwhelmed and distracted by the uncertainties—what you don’t know—that you lose sight of what you do know, and what you can control. Second, you must establish a protocol ...

Eric Jacobson On Management And Leadership

Search This Blog