Today brings the new book, Effective: How To Do Great Work In A Fast-Changing World , by Melissa Swift . “Effectiveness is where employer and employee interests come together—you want to be great at accomplishing the goals of your job, and your employer wants that too,” explains Swift. “It’s also a place where we can bring together different organizational and developmental thinking to help move people to action.” In the book, Swift, founder of Anthrome Insight , draws on current research and provocative interviews with business and academic leaders to help readers understand how to be amazing in a working world seemingly designed to make us feel incompetent. Each chapter in Effective delivers actionable approaches, enabling readers to improve their daily work life immediately with a paradigm-shifting framework for thriving rather than merely coping in modern professional environments. The book serves professionals at every level of seniority, from e...
“Most companies don’t fail because their product is substandard. They fail because the market doesn’t understand, care, or believe in what they’re selling,” explains Bruce Cleveland , author of the new book, Market Engineering . He adds that this dilemma is “because somewhere between the product development and the customer, the story got lost, the positioning drifted, or their category was defined by somebody else and the market went to another company.” That means, every year, startups and enterprises pour millions into building world-class products--only to watch them disappear into obscurity. In the book, Silicon Valley veteran Cleveland reveals the discipline behind market-dominating companies like Salesforce, Marketo, and C3 AI. Drawing on decades of experience as an operator, investor, and board member, Cleveland demonstrates how leaders can apply the same rigor to markets that they bring to products. You'll discover how to: Compel markets to come to you instead of c...