“Most CEOs spend years mastering strategy, finance, operations, and execution,” says author Andrea Petrone , “Far fewer spend time defining who they are as leaders.” He adds that all too often the leadership style that got a CEO to the top becomes the very thing holding them back. More specifically, after more than two decades coaching CEOs and senior executives at Shell, Unilever, Takeda, EssilorLuxottica, and PwC, Petrone noticed a pattern: sustained pressure was pulling leaders away from who they were. Fortunately, in his latest book, Reinvention at the Top: The Playbook for CEOs to Lead Under Pressure , Petrone introduces the Throughline, an architecture that helps leaders align their identity, message, and presence so they can lead powerfully under pressure. Whether stepping into a new role, navigating a crisis, or reinventing an organization, Throughline offers CEOs a practical roadmap for leading without losing themselves. As you read the book you will discover: ...
Based on Stephanie Friedman 's 20 years of sales experience, her new book, Built to Grow: A Handbook For High-Performance Sales Teams , is the perfect step-by-step, go-to-market field guide for startup founders. Friedman offers readers a structured and repeatable methodology for building a high-performing sales function from a company’s earliest days. The book is divided into three phases of startup growth— Experiment, Build, and Scale. Within each of the three phases, Friedman covers: Sales Playbook Hiring Revenue Management Customer Success Compensations Culture Internal Collaboration Some of my favorite takeaway tips from the book include: No matter how experienced your salespeople are, any high-performing sales organization should follow one simple but important rule: No call without an agenda. This helps reinforce the necessary discipline around call preparation and ensures your customers have the best possible experience when talking to your...