Today, leadership is harder than ever. It’s complex, overwhelming, and stressful. Fortunately, a new book, The Science Of Leadership: Nine Ways to Expand Your Impact , by executive coaches Jeffrey Hull, Ph.D. , and Margaret Moore, MBA , is a comprehensive guide for seasoned and aspiring leaders alike wanting to become stronger and more impactful leaders. The guide is based on the authors’ findings from more than 15,000 scientific studies and articles across 22 countries and over 50 years of research. Hull and Moore organized, synthesized, and translated this scientific literature into nine easy-to-understand leadership capacities . The nine powerful capacities operate at three levels : 1. Self-Oriented – Master self-awareness, authenticity, and agility . Conscious – See clearly, including myself . Being calm, stable, and objective. Authentic – Care . Knowing what matters most to you and those your serve. Being genuine and sincere. Balancing your concern for ...
The new book, Brand Global, Adapt Local: How To Build Brand Value Across Cultures , is an informative and essential guide for leaders, marketers and brand strategists navigating the complexities of global business. The book provides strategies for bu ilding branding trust across cultures and driving sustainable growth in international markets. It’s filled with eye-opening, revealing, and entertaining narratives explaining how learning to work across explicitly different cultures helps expand the understanding of our own world. “As the world becomes more interconnected yet culturally distinc t, the ability to master cultural intelligence has become essential for brands that want to remain relevant and thrive,” explain the authors Katherine Melchior Ray and Nataly Kelly . “If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best bra...