“Today, being memorable is the holy grail of communication,” says bestselling author Bill McGowan . “ Exceptional speaking, in its truest sense, has been buried under layers of bland, banal, and forgettable communication. In a world where everyone’s 'on message,' no one can stand out.” His terrific, tactical, timely, and entertaining new book, Speak, Memorably (authored with Juliana Silva ), helps professionals break away from canned communication and find their true—and most effective—voice no matter the workplace. McGowan explains that the three edicts for how NOT to speak memorably are: Produce three key messages. Keep bridging back to those messages. Tell ’em what you’re going to tell ’em, tell ’em, and tell ’em what you told ’em. Therefore, Speak Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric — and helps them break ...
In the new book, The Upper Hand , human behavioral scientist Dr. Abbie Maroño shows you how to influence people and situations in your favor with skill and integrity—and without the need for leverage or coercion. “You will learn how to get what you want from others and build stronger relationships by replacing coercive tactics with a social science-backed playbook for winning trust,” says Maroño. She explains that “The Upper Hand” is a framework for using influence through ethical, mutually beneficial means. And more specifically, she shows you how to build and maintain trust by gaining an understanding of the psychological mechanisms underpinning human decision making. The book presents five key truths about the complexity of human behavior that you can count on one hand to give you the upper hand: We are our brains. We are driven to survive (by any means necessary). We want to connect and cooperate. We have a mind-body feedback loop. We want to protect our ...