Eric Jacobson On Management And Leadership

Image Credit: Ryan Plomp via UnSplash Today, I feature an interview with Debbie Laskey , MBA. With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry.   Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition. Her Blog has been recognized as one of the "Best 21st Century Leadership Blogs" and also as a "Top 100 Socially-Shared Leadership Blog." Be sure to visit both her website and her blog .   Debbie and I have known each other since 2009, when we worked together virtually for MicroMentor, Debbie on the West Coast, and me in the Midwest – and Debbie has appeared here on my blog many

These  eight decision-making tactics  from  David Lahey ’s book,  Predicting Success , are helpful to me and hopefully useful to you as well: Deep breathing , to clear your mind. Researching , to feel confident that you have all the information in front of you. Listing your options , in either verbal or written form, to keep the whole picture front of mind. Following through on the possible outcomes , complete with likely predictions and acknowledgement of whether they’re negative or positive (or design yourself a decision tree, that lays out every possible consequence visually). Testing your intuition , by imagining a committed decision and then gauging the corresponding feeling it inspires in your gut. Taking the time you need , so long as it doesn’t become an overly indulgent distraction. Evaluating your decision , an after-the-fact exercise that engages a conscious inventory of the lessons learned. Coming to terms with your pick , always cognizant of the reality that no decision is

“The most successful companies are those that adopt an Experience Mindset that strengthens both employee experience (EX) and customer experience (CS) at the same time,” explains Tiffani Bova , author of the new book, The Experience Mindset: Changing the Way You Think About Growth .   The book’s teachings are based on exclusive research from two Salesforce studies of thousands of employees and c-suite executives around the globe, and further validated by hundreds of executive conversations and other industry research.  “The needs and preferences of both customers and employees must be considered with every decision made, large and small – requiring an entirely new operating mentality,” says Bova. “To remain completive in today’s marketplace, investing in people is no longer a nice-to-have, but rather a must have.”  Bova recommends that when companies are attempting to keep up with the relentless demands of customers, that they don’t favor the customer experience over the employee