Being a good storyteller will serve you well in your leadership role. "A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author Esther K. Choy . "Whatever the case, it will have maximum impact if it includes the following core components," according to Choy: Structural : A story has a beginning, middle, and end. Elemental : A story often has elements including a hero, challenge, journey, resolution, change, and call to action. Authentic : A story reveals a genuine part of the teller, which elicits emotion in the audience. Strategic : A story sparks an audience's imagination, causes them to relate to the situation in the story, and motivates them to act.
Sharing tips, ideas and techniques for leaders and managers for the past 16 years.