Eric Jacobson On Management And Leadership

Paul Smith , author of the best-seller book,   Lead With A Story , is a true believer in telling stories.       “ Today, many of the most successful organizations on the planet intentionally use storytelling as a key leadership tool ,” explains Smith.      Several companies, such as  Kimberly-Clark , actively teach storytelling skills to their leaders.  And, some forward-thinking business schools such as  Notre Dame  and  De Paul University  have even  added storytelling courses to their management curriculum .   “As a leader or a manger, if you’re not using storytelling as a method to  rally your troops and convince others of your ideas , you’re missing out on one of the most powerful tools you have at your disposal,” says Smith.   Lead With A Story  explains why storytelling is so powerful and why it's back in favor within the business world.  The book ...