You'll learn a lot about marketing from the book, Does it Work? , by Shane Atchison and Jason Burby . Most important, you'll discover their 10 principles for getting digital marketing right . What also really caught my attention was the book's discussion about the elements of good culture . Culture created from as high up in the organization as possible. A culture particularly well suited for digital. Those seven elements are: Stay Flexible - create a continuous learning environment with flexibility and a certain disdain for roles. Hire Learners - individuals who are curious and willing to learn on their own. Empower People to Share - cultivate an environment where people feel comfortable bringing up bold ideas and are encouraged to speak up. Encourage Thinking Outside Roles - to help you capture every perspective from all your team members. Make Sure Problems Come with Solutions - d...
Sharing tips, ideas, techniques and book reviews for leaders and managers for the past 17 years.