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The Three Rules Of Exceptional Companies

Findings from  Deloitte Consulting , as highlighted in its infographic advertisement in the March 2014 issue of  The Atlantic  magazine caught my attention the other day. Using 45 years of data from more than 25,000 companies , Deloitte Consulting says that 174 exceptional companies stood out from the rest of the pack (344 statistically qualified as "exceptional"). The success of these exceptional companies appeared to depend on a  commitment to three rules  that govern how exceptional companies think -- under any circumstances. Those  three rules  are : Better Before Cheaper  - Be known for high quality, not lower prices. Revenue Before Cost  - Higher revenue is worth more than lower cost. There Are No Other Rules  - Make every other choice based on the first two rules.