"From Tylenol's textbook handling of product tampering to Toyota's troublesome automobile recalls, how a company recovers from crisis can mean continued business success or bankruptcy," explains author Jim Moorhead . In his book, The Instant Survivor -- Right Ways to Respond When Things Go Wrong , Moorhead presents a four-step, crisis survival kit to show leaders how to weather professional, and personal, crises. He explains that a company's ideal crisis management team does the following when a crisis occurs : Review their crisis management plan and talk through the company's business, communications, and legal goals. Identify the risks and opportunities the crisis presents and analyze the options to consider, the people and resources to deploy, and the allies and experts to call upon. Debate, argue, and finally agree on a strategy to implement. Stay in constant contact to gauge how they're doing and make adjustments as the crisis unfolds....
Sharing tips, ideas, techniques and book reviews for leaders and managers for the past 17 years.