Eric Jacobson On Management And Leadership

Today, we feature an excerpt from the book, The Public Relations Handbook . This section of the book on how to deal with negative publicity is written  by Jonathan Dedmon of  T he Dilenschneider Group.   Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include:   Poor revenue or earnings Product recalls Consumer health and safety issues Strikes Plant closures or layoffs Attacks by politicians and non-governmental organizations Accidents causing employee deaths or serious injuries Attacks by activist investors questioning the overall company strategy and its management Environmental issues Worker conditions and sourcing, particularly in the developing world   It is important to acknowledge the facts of the situation versus trying to “spin” them for short-term gain; once again, credibility and trust are your most important assets. And remember that relations with the media need to be viewed...