Eric Jacobson On Management And Leadership

  In  Peter Block ’s book,  The Empowered Manager (Second Edition) , he shares that the following values and statements can shape a vision of greatness for your employees and company. Each starts with, “We want:”  Consistency between our plans and actions. A willingness to share. To disagree without fear. Commitment to a long-term strategy. To create a safe workplace. To live our values. To have each person connected with the final product. To treat each person in a unique way. To overcome levels and hierarchy. Our people to be the business. A positive attitude, and less energy spent on bad situations. To see caring and love in all our actions. Every person to be responsible for building the business. To work as a team. Each person to have a place at the table. Each person to feel valued and respected. To provide meaningful work. Managers to exist to serve their employees. To eliminate nonproductive work. Each person to have the right to say no. Control of our own de...

You'll learn a lot about marketing from the book,  Does it Work? , by  Shane Atchison  and  Jason Burby . Most important, you'll discover their  10 principles for getting digital marketing right . What also really caught my attention was the book's discussion about the  elements of good culture . Culture created from as high up in the organization as possible. A culture particularly well suited for digital. Those  seven elements  are: Stay Flexible  -  create a continuous learning environment with flexibility and a certain disdain for roles. Hire Learners  - individuals who are curious and willing to learn on their own. Empower People to Share  - cultivate an environment where people feel comfortable bringing up bold ideas and are encouraged to speak up. Encourage Thinking Outside Roles  - to help you capture every perspective from all your team members. Make Sure Problems Come with Solutions  - d...