Steve Lucas’ new book, Digital Impact: The Human Element of AI-Driven Transformation , maps out how to integrate your company’s systems and data so you can build a permanent competitive advantage. Lucas explains that the rapid rise of artificial intelligence has created unparalleled opportunities for organizations to innovate, grow, and make a difference. Yet, many companies are stuck, unable to achieve their full potential because of two pervasive issues: digital fragmentation and data complexity. Fortunately, using real-world customer stories as examples and writing in non-technical language that will appeal to every reader, he shows businesses how to solve the ubiquitous problems of digital fragmentation and data complexity, “We stand at a crossroads where technology isn’t just evolving – it’s rewriting the rules,” shares Lucas. “This book is your guide to mastering that change.” Inspiring stories explored in this book include: How a chocolate ...
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