“Business development is the craft of finding the right prospect and then designing the perfect buying experience for that prospect,” explains Mo Bunnell , the author of, The Snowball System: How to Win More Business and Turn Clients into Raving Fans . Whether you are new to sales or a sales veteran, this book is a must-read. It’s practical, concise and clear. It teaches you how to influence others in an authentic, helpful way – using a program and process that you can begin using today. And one that you’ll learn to enjoy. The book’s 10 chapters cover these primary topics: Building relationships with potential clients Targeting your ideal clients and positioning yourself to win Getting people to like you (authentically) Turning prospects into clients Turning leads into clients Closing a sale Planning for long-term success with clients Creating momentum in teams Some of my favorite takeaways from the book are: Nothing will have a more d...
Sharing tips, ideas and techniques for leaders and managers for the past 16 years.