Eric Jacobson On Management And Leadership

Being a good storyteller will serve you well in your leadership role. "A story with a business impact can be as short as one sentence. Or, it can be a three-minute introduction or a thirty-minute product demonstration," says author  Esther K. Choy . "Whatever the case, it will have maximum impact if it includes the following core components," according to Choy: Structural : A story has a beginning, middle, and end. Elemental : A story often has elements including a hero, challenge, journey, resolution, change, and call to action. Authentic : A story reveals a genuine part of the teller, which elicits emotion in the audience. Strategic : A story sparks an audience's imagination, causes them to relate to the situation in the story, and motivates them to act.

Pictured above are two books to add to your list for reading this month. Let The Story Do The Work explains that at the heart of leadership lies persuasion. And at the heart of persuasion likes storytelling. In her book, author Esther K. Choy teaches you how to: Dispel any fears that you can't tell great stories. Connect with an audience by determining their point of view and speaking to their concerns. Tell stories with numbers. Turn complex material into engaging narratives. Enhance stories with simple visual elements. Tell your personal story in a way that builds credibility and forges relationships. Sense & Respond teaches you how to use that feedback loop to: Create two-way conversations. Focus on the outcomes. Embrace continuous processes. Create collaboration. Create a learning culture. It's a management playbook that enables organizations to engage in two-way communications with the market and to drive value from that conversation -- us...