Eric Jacobson On Management And Leadership

In his new book, Fail Fast or Win Big: The Start-up Plan for Starting Now , author Bernhard Schroeder gives you the edge he believes you'll need to be an entrepreneur who can  launch a profitable business—in 90 days or less . He draws on his work with many talented entrepreneurs (the founders of Yahoo! and Amazon included), and presents a proven expedient route to start-up success. That expedited route includes fostering entrepreneurship by facilitating the introduction of product and service “ rough drafts ” to customers, and then, based on feedback, swiftly adjusting—or dumping—them. Schroeder calls this The LeanModel Framework . Readers will quickly become adept at : Leveraging all the lean resources around them , from their own skill set, local community, and personal circles to professional networks, online resources, and technology tools. Developing and evolving a solid business model , rather than agonizing over writing a formal business pla...