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How To Understand Cultural Differences To Drive Business Success

"The way we are conditioned to see the world in our own culture seems so completely obvious and commonplace that it is difficult to imagine that another culture might do things differently, "says author Erin Meyer .  "It is only when you start to identify what is typical in your culture, but different from others, that you can begin to open a dialogue of sharing, learning, and ultimately understanding ." And, that's why Meyer wrote her new book, The Culture Map . It's a fascinating read.  And, one that should be required reading for any leader doing business globally or leading a culturally diverse workforce. Meyer explains in her book that there are eight scales (the Culture Map ), each of which represents one key area that leaders must be aware of, showing how cultures vary along a spectrum from one extreme to its opposite.  The eight scales are: Communicating :  low-context vs. high-context Evaluating :  direct negative feedback vs. indir...