The book, Beyond Disruption , shows companies how to build a path beyond disruption, where economic growth and social good are not trade-offs that work against each other and divide us. “It’s what we call non disruptive creation that allows us to innovate and grow without disruption and social pain,” share the authors W. Chan Kim and Renee Mauborgne . Nondisruptive creation has three distinctive characteristics : First : It can be generated by a scientific invention or a technology-driven innovation. But it can also be generated without science or technology-drive innovation. This is good news for many entrepreneurs, executives, and companies that lack the wherewithal or the appetite to invest in scientific or technological innovations. Second : Nondisruptive creation is not limited to any specific region or socioeconomic standing. It’s applicable to any geographic area of the world. Third : Nondisruptive creation is not the same a...
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