Eric Jacobson On Management And Leadership

Follow this advice, from the authors ( Ron Ricci  and  Carl Wiese ) of the,  Collaboration Imperative , book for  how to create a great vision statement for your team (or company) :  A vivid, idealized and memorable description of a desired outcome. Inspiring, energizing and helpful in creating a mental picture of your target. Based on an “outside-in” perspective—focused on evolving customer needs rather than an insular, status quo mentality. An enduring idea that galvanizes people to get behind something. Compatible with the team’s agreed-upon goals and direction. Something that every team member should be able to recite. Broad enough to be meaningful for the entire duration of the team’s existence.

Here's a good definition of the  difference between a  mission and a vision  by leadership book authors George Bradt, Jayme A. Check and Jorge Pedraza: Mission  - A mission guides what people do every day.  It informs what roles need to exist in the organization. Vision  - A vision is the picture of future success.  It helps define areas where the organization needs to be best in class and helps keep everyone aware of the essence of the company.