“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing . “An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.” Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing . You’ll learn how to : Replace advertising with better ways to efficiently engage consumers at scale. Hyper-personalize marketing with AI. Go virtual and immersive with everything from VR-AR product demos to gamification. Reach all five human senses, with Multi-Sensory Marketing and Sonic Branding. Invest in partnerships to capitalize on new opportunities beyond their immediate reach. Quantify impact with dat...
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