Eric Jacobson On Management And Leadership

Are you a leader contemplating starting a new business?  Or, has a budding entrepreneur turned to you because of your leadership skills to ask for your help? Here are  11 questions  you or that entrepreneur should ask before starting a business. Is there a  true need  for my product/service?  What is the  competitive environment  and how will my product/service be unique, different or better? Will my  location  (or accessibility online) be convenient and easy to get to for my customers?  Do I have  adequate funding  to support my business, particularly during the ramp-up period that could be a year or more? Do I have the  stamina  to start a new business and work hard even if it means months of extended work hours and perhaps even seven days a week? Will my  family and social life  withstand my commitment to my new business? Will the  name  of my business be easy to spell, s...

"Delivering a great product or service but being terrible at marketing is the No. 1 reason for entrepreneurial failure," says author, marketing coach and consultant, David Newman . So, as a small business owner or solopreneur you'll gobble up Neman's new book, DO IT! Marketing , where he cuts through the glut of marketing theories, myths and tasks. And, provides you 77 instant-action ideas to: Boost Sales Maximize Profits Crush Your Competition The book is packed with practical and proven strategies, tactics, templates and tools and lots of how-to lessons. Plus, it's just downright fun to read . For example, you'll find sections on: Your buyers are lazy, busy and befuddled Zero in on your pain/gain factors Chasing chum makes your a chump Top 10 things salespeople do that buyers dislike Market to people who are already listening Diversify while still specializing And, for those who don't know where to start when it comes to mar...