Eric Jacobson On Management And Leadership

"The most exciting companies create. They give us new ways of living, thinking, or doing business, many times solving a problem we didn't know we had -- or a problem we didn't pay attention to because we never thought there was another way," explain the four authors of the dynamic book,  Play Bigger . They add that, "the most exciting companies sell us different. They introduce the world to a new category of product or service." And, they become  category kings . Examples of category kings are Amazon, Salesforce, Uber and IKEA. Play Bigger  is all about the strategy that builds category kings. And, to be a category king you need to be good at  category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. Category design is the opposite of "build it and they will come." Key traits of category design , e...

"The most exciting companies create. They give us new ways of living, thinking, or doing business, many times solving a problem we didn't know we had -- or a problem we didn't pay attention to because we never thought there was another way," explain the four authors of the dynamic new book,  Play Bigger . They add that, "the most exciting companies sell us different. They introduce the world to a new category of product or service." And, they become  category kings . Examples of category kings are Amazon, Salesforce, Uber and IKEA. Play Bigger  is all about the strategy that builds category kings. And, to be a category king you need to be good at  category design : Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king. Category design is the opposite of "build it and they will come." Key traits of category design...