Eric Jacobson On Management And Leadership

"Today's customers demand something unlike anything they have ever wanted in the past -- a connection with your business," explains  Noah Fleming , author of the  must-read book ,  Evergreen . "This means that in order to increase customer loyalty, you need to create a relationship with that customer on a deeper and much more profound level," adds Fleming. And, to do this, you need to think in an entirely new way (at times even counter intuitively) about your market, your customers and your marketing offers. Noah Fleming Fortunately, in Fleming's  timely and intensively relevant book , he shows you through strategies, exercises and examples what to do. Fleming's techniques teach you how to acquire customers faster and how to create what he calls  legitimate brand loyalty  -- the type that helps to keep your business thriving. One of the book's most compelling lessons for me was why it's so important to tell your customers your  company's orig...

  How To Become A Rainmaker  is a quick, instructional book that reveals the rules for getting and keeping customers and clients. Written by  Jeffrey J. Fox , the handbook format provides you the best approaches to take to become a true rainmaker – one who brings clients, money, business, or even intangible prestige to an organization.  One of the real gems in the book is Fox’s  The Rainmaker’s Credo , which includes:  Cherish customers at all times. Treat customers as you would your best friend. Listen to customers and decipher their needs. Make (or give) customers what they need. Teach customers to want what they need. Make your product the way customers want it. Get your product to your customers when they want it. Give your customers a little extra, more than they expect. Thank each customer sincerely and often.