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Showing posts with the label Business Growth

How To Build Lasting Customer Relationships Using The Triple Fit Strategy

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth .   The authors affirm that there would be much more value if companies no longer operated in a transactional buyer-seller relationship, but instead as a singular team. A team where buyer and seller can collaborate on decisions around planning, execution, and resources like they were one company.   “Today’s business customers don’t just buy products and services; they buy expectations,” explain Senn and Gandhi. “What the customers want is the commitment of and access to the supplier’s total operation. They want problem-solving and creative thinking to keep their business ahead of competition. They want partners.”   In the book, Senn and Gandhi forge an entirely new path for business that embraces a 360-degree customer-centric approach, and they ...

How To Grow Your Company Into Unicorn Status

Why do some young companies become unicorns ( a privately held startup company with a value of over $1 billion) , while others don’t?    The book, What a Unicorn Knows , offers a field-tested approach to delivering superior customer value and reaching unicorn status by removing the potential inhibitors to organizational scale and speed.    Those inhibitors include these four primary forces:   Drag Inertia Friction Waste Drawing on a mastery of lean-based methods for achieving maximum effect with minimum means, private equity operators Matthew E. May and Pablo Dominguez provide readers with a powerful framework of universally applicable principles that enable any company to effectively accelerate its ability to scale and grow. Called The Unicorn Model™ and built on five foundational principles , the authors deliver a compelling narrative of stories and experiences in an easy-to-remember mnemonic:   S trategic speed C onstant experimentation ...

How To Build A Great Business

When you start reading Mark Thompson’s and Brian Tracy’s book,  Now…Build a Great Business! , you may feel like you are reading 200 pages of Blog posts, but the bite-sized approach to providing tools, practical steps and ideas, rather than theory, is precisely the authors’ intended approach. The book thoroughly explains the  seven keys for how to achieve business success : 1.  Become a great leader 2.  Develop a great business plan 3.  Surround yourself with great people 4.  Offer a great product or service 5.  Design a great marketing plan 6.  Perfect a great sales process 7.  Create a great customer experience You’ll find a checklist at the end of each step (each chapter) where you can write down your action plan for applying what you’ve learned. Particularly interesting is the chapter on  strategic planning , where the authors recommend you should  ask yourself these important questions before you...