Alan Adamson , co-author of the new book, Shift Ahead , says that “the ability for companies and organizations to stay relevant is being significantly challenged by the accelerating pace of change – and new ways of doing things – that are emerging with every passing day.” At a speed of change unlike every before. That’s why this book, sub-titled, How the Best Companies Stay Relevant in a Fast-Changing World , is a both a timely and pertinent read. The book is based on the hands-on experience of both authors, Adamson, a branding expert, and Joel Steckel , a professor of marketing and vice dean of doctoral education at NYU Stern School of Business. And most significant, it’s based on academic research and more than 100 interviews/case studies with senior management, business leaders and category experts from a wide spectrum of applicable fields who have lived through change or analyzed the phenomenon. For example, you’ll discover the lessons learned ...
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