Eric Jacobson On Management And Leadership

  The new book, Brand Global, Adapt Local: How To Build Brand Value Across Cultures , is an informative and essential guide for leaders, marketers and brand strategists navigating the complexities of global business.   The book provides strategies for bu ilding branding trust across cultures and driving sustainable growth in international markets. It’s filled with eye-opening, revealing, and entertaining narratives explaining how learning to work across explicitly different cultures helps expand the understanding of our own world.   “As the world becomes more interconnected yet  culturally distinc t, the ability to master  cultural intelligence  has become essential for brands that want to remain relevant and thrive,” explain the authors Katherine Melchior Ray and Nataly Kelly .   “If a brand wants to thrive in an international market, it needs to understand the different consumers and the nuances of the cultures in which they live. The best bra...

For the past 15 years, I have relied on Debbie Laskey's Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends.   Fortunately, through the years, Debbie has also shared her expertise through a variety of postings on my blog and I'm honored again today to feature Debbie via the following Q&A's:   Question: What inspired you to become so passionate about marketing?   DEBBIE LASKEY : When I started graduate school, I thought I would travel the typical MBA journey by studying finance, management, and organizational behavior. However, from the first moment in my first marketing course, I found my calling.  My assignment was to choose a product or service in order to write a classic 30-page marketing plan. I considered a famous retailer (Nordstrom) and the city of San Francisco, but I wanted to make substantive recommendations upon the completion of the project, so I chose EuroDisney, beca...

  For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends.   Fortunately, through the years, Debbie has also shared her expertise through a variety of postings on my blog and I’m honored again today to feature Debbie via the following Q&A’s:   Question: During 2024, you published two interesting leadership series on your blog: the Spring Leadership Series (March-June 2024) and the Olympics Leadership Series (July-August 2024). What are some of your leadership takeaways that you learned from the participants in those two series?   DEBBIE LASKEY : I've been honored to attract thought leaders to my blog in Q&A formats over the years and especially during 2024 in two leadership series. Fifteen experts participated in my #SpringLeadershipSeries, and 17 experts participated in my #OlympicsLeadershipSeries.   Three key ques...

“Marketing today is at the brink of unprecedented disruption”, explains,  Raja Rajamannar , author of the book,  Quantum Marketing . “An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”  Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers.  He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing .  You’ll learn how to : Replace advertising with better ways to efficiently engage consumers at scale. Hyper-personalize marketing with AI. Go virtual and immersive with everything from VR-AR product demos to gamification. Reach all five human senses, with Multi-Sensory Marketing and Sonic Branding. Invest in partnerships to capitalize on new opportunities beyond their immediate reach. Quantify impact with da...

  “Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing . “An explosion of game-changing new technologies, data and cultural shifts will render traditional marketing frameworks and strategies ineffective, and turn the function upside down.”  Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. He takes you beyond product marketing, emotional marketing, digital marketing and mobile and social marketing, into what he terms quantum marketing .  You’ll learn how to : Replace advertising with better ways to efficiently engage consumers at scale. Hyper-personalize marketing with AI. Go virtual and immersive with everything from VR-AR product demos to gamification. Reach all five human senses, with Multi-Sensory Marketing and Sonic Branding. Invest in partnerships to capitalize on new opportunities beyond their immediate reach. Quantify impact with dat...

Whether you are a business owner or entrepreneur, Do It! Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients.  Using example proven strategies and tactics, checklists, tools and action steps, you’ll learn how to how to effectively use social media, blogs, video, online and offline marketing, your website and more. Plus, the book provides you a clear 21-day marketing launch plan.  First published in 2013, this is a book I refer to often and find its practical action steps still relevant today.  Thank you to the book’s publisher for sending me a copy of the book. 

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership.  So, it's my privilege to share today some of Debbie's insights on all these topics. However, before you read the answers to my questions to Debbie, we'll set the stage with her background: Debbie has an MBA Degree and 17 years of marketing experience in the high-tech industry, Consumer Marketing Department at Disneyland Paris in France, insurance industry, and nonprofit sector. She’s created and implemented successful marketing and branding initiatives for nonprofits including the Foundation for the Junior Blind, Exceptional Children’s Foundation, League of Women Voters of Los Angeles, and Brides for Good; and in the B2B financial sector for an insurance company and CPA firm.  Currently, she works with the Nonprofit Communications and Media Network and Special Olympics Southern California. ...

"Delivering a great product or service but being terrible at marketing is the No. 1 reason for entrepreneurial failure," says author, marketing coach and consultant, David Newman . So, as a small business owner or solopreneur you'll gobble up Neman's new book, DO IT! Marketing , where he cuts through the glut of marketing theories, myths and tasks. And, provides you 77 instant-action ideas to: Boost Sales Maximize Profits Crush Your Competition The book is packed with practical and proven strategies, tactics, templates and tools and lots of how-to lessons. Plus, it's just downright fun to read . For example, you'll find sections on: Your buyers are lazy, busy and befuddled Zero in on your pain/gain factors Chasing chum makes your a chump Top 10 things salespeople do that buyers dislike Market to people who are already listening Diversify while still specializing And, for those who don't know where to start when it comes to mar...

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry.  Her expertise includes brand marketing , social media , employee engagement , leadership development , and customer experience marketing . This week, Debbie was kind enough to answer the following three questions about social media and marketing : Question 1 . What are the biggest mistakes business leaders make when it comes to social media for their company? Laskey :  There are three key mistakes business leaders make regarding social media. First, there is the "what's social media" mistake. Some leaders think it's something their kids do or Mark Zuckerberg did when he dropped out of college. However, social media can be an effective marketing tool when it is designed and implemented...