Eric Jacobson On Management And Leadership

Whether you are a business owner or entrepreneur, Do It! Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients.  Using example proven strategies and tactics, checklists, tools and action steps, you’ll learn how to how to effectively use social media, blogs, video, online and offline marketing, your website and more. Plus, the book provides you a clear 21-day marketing launch plan.  First published in 2013, this is a book I refer to often and find its practical action steps still relevant today.  Thank you to the book’s publisher for sending me a copy of the book. 

This Memorial Day, as you select the books you plan to read for pleasure this summer, how about adding to the list at least one business book. Perhaps a book that will help you improve your leadership skills. Awhile back, members of five groups on the professional social media web site LinkedIn voluntarily recommended their favorite books about leadership. They responded to a group discussion question, "Best Leadership Books -- What's Your Favorite?" When contemplating their favorites, they likely thought about which books were in their minds the best, most favored, most inspiring, most instructional, most relevant, and which ones they might reference frequently. The recommendations came from these member groups: ExecuNet Executive Suite Leadership Think Tank Linked 2 Leadership Keller Graduate School Of Management The Talent Buzz As the recommendations rolled in, it became clear that leaders learn from, and are inspired by, a wide variety of books -- bi...

I really like author Paul R. Timm's advice to stop asking your customers the "typical" questions and instead ask them open-ended questions. Here's what Timm recommends: Don't Ask : How was everything? Can I get you something else? Did you find everything you need? Will that be all? Was everything satisfactory? Instead Ask : What else can I do for you? What else can I get for you? What else can I help you with? What else could we do to better serve you? How else can we be of help? These open-ended questions will let your customers really express their ideas, opinions and needs. Timm is the author of, 50 Powerful Ideas You Can Use To Keep Your Customers .

Welcome  Debbie Laskey to my blog! With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Currently, Debbie is a brand marketing and social media consultant to small businesses and nonprofits in California. I met Debbie a few years ago while we worked together on a training committee for MicroMentor , a nonprofit that connects small business owners with business mentors. Debbie and I recently discussed what business owners should look for when hiring marketing leaders, and highlights are provided below. Eric:  What personality traits are ideal for a marketing leader ? Debbie Laskey : First, marketing is not sales. I say this because, while the two areas must work in tandem if both departments exist in a company, sales people have very different personalities tha...