Debbie Laskey is my trusted resource for expert advice on marketing, customer service and leadership. I've had the honor of featuring her on my blog in the past. And, today, Debbie shares her keen insights on the importance of employee engagement . As background, Debbie has nearly 20 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry. Question: How do you define employee engagement? Debbie : Erika Andersen (@erikaandersen on Twitter), author and leadership expert, defined employee engagement in a post for Forbes , and it has stuck with me: “If a company’s focus is ‘How can we give our customers what they want,’ then that company needs great employees to come up with the ideas, to make the great products, to interact with the customers. Employees aren’t a begrudged necess...
Sharing tips, ideas and techniques for leaders and managers for the past 17 years.