Eric Jacobson On Management And Leadership

Whether you are a business owner or entrepreneur, Do It! Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients.  Using example proven strategies and tactics, checklists, tools and action steps, you’ll learn how to how to effectively use social media, blogs, video, online and offline marketing, your website and more. Plus, the book provides you a clear 21-day marketing launch plan.  First published in 2013, this is a book I refer to often and find its practical action steps still relevant today.  Thank you to the book’s publisher for sending me a copy of the book. 

"Delivering a great product or service but being terrible at marketing is the No. 1 reason for entrepreneurial failure," says author, marketing coach and consultant, David Newman . So, as a small business owner or solopreneur you'll gobble up Neman's new book, DO IT! Marketing , where he cuts through the glut of marketing theories, myths and tasks. And, provides you 77 instant-action ideas to: Boost Sales Maximize Profits Crush Your Competition The book is packed with practical and proven strategies, tactics, templates and tools and lots of how-to lessons. Plus, it's just downright fun to read . For example, you'll find sections on: Your buyers are lazy, busy and befuddled Zero in on your pain/gain factors Chasing chum makes your a chump Top 10 things salespeople do that buyers dislike Market to people who are already listening Diversify while still specializing And, for those who don't know where to start when it comes to mar...