Eric Jacobson On Management And Leadership

Here is a must-read book for anyone who makes presentations at work, a club, a non-profit, or to any group of individuals the presenter wants to persuade to take action.   The book is,  Presentation Ready , by  Terri L. Sjodin , one of America’s leading experts on persuasive presentations. Her specialty is blending communications theory, field research, and practical sales experience to help professionals and non-professionals become more polished and persuasive presenters.   When you read the book, you’ll discover the  12 common sales presentations mistakes  and you’ll learn why the mistakes happen, why the mistakes are damaging, and how to avoid the mistakes.  Presentation Ready  is divided into three sections:   Building your case  – the foundation of your persuasive arguments and content. Leveraging creativity  – How your persuasive message resonates with listeners (storytelling, visual aids, structure, curiosity) Honing your de...

Earlier this year brought a must-read book for anyone who makes presentations at work, a club, a non-profit, or to any group of individuals the presenter wants to persuade to take action.   The book is,  Presentation Ready , by  Terri L. Sjodin , one of America’s leading experts on persuasive presentations. Her specialty is blending communications theory, field research, and practical sales experience to help professionals and non-professionals become more polished and persuasive presenters.   When you read the book, you’ll discover the  12 common sales presentations mistakes  and you’ll learn why the mistakes happen, why the mistakes are damaging, and how to avoid the mistakes.  Presentation Ready  is divided into three sections:   Building your case  – the foundation of your persuasive arguments and content. Leveraging creativity  – How your persuasive message resonates with listeners (storytelling, visual aids, structure, curiosi...

  Before making your next presentation, consider these tips from Michelle D. Gladieux , author of the new book, Communicate With Courage :  Succinct stories that illicit emotional response are great hooks. Vary your voice to capture attention: modulate volume, rate, pitch, pace, and tone. Comparisons and analogies are powerful. Ask questions, such as, “What does what I’m sharing remind you of?” Use the questions to help your audience, smell, or sense what you’re describing. Repetition builds retention. State your most important point more than once. Move while you present. Make eye contact, a true show of courage. It’s a vital connection. If you don’t meet your audiences’ gaze, they are not likely to believe you. Pause occasionally to let all the great information you just said sink in. Add pictures and quotes into your presentations.  And, finally, ask others about what you did well and could have done better after you speak.

  To sharpen your public-speaking and presentation skills, I recommend reading the book, Talk Like TED , by Carmine Gallo .  Gallo explains that the most engaging presentations are: Emotional – They touch your heart. And, where you really sense emotions, dreams and imagination.  Novel – They teach the audience something new. Something brilliant and something that stands out.  Memorable – They present content in ways you’ll never forget.  Gallo also recommends that your presentation clocks in at 18 minutes . Eighteen minutes is long enough to be serous and short enough to hold people’s attention. This 18-minute rule woks well online and for in—person presentations. Thank you to the book's publisher for sending me a copy of the book.

There is lots of good advice in  Bob Kulhan 's book,  Getting To Yes And , One of my favorites is his tips for  making a presentation . Kulhan recommends you follow these  five tips : Warm Up . It's not enough to review your notecards and double-check your PowerPoint. Give yourself time to get your body and mind ready for peak performance. Relax . You've done all the prep work and you know what you're talking about, so give yourself permission to adapt to changes in your presentation as they occur. Adapt . You cannot plan for every question, and no matter how much you prepare there will always be uncontrollable surprises that pop up and potentially undermine your presentation. Don't try to control them. Try to adapt to them. Focus on Engaging . Put your energy into making sure that you are communicating your points clearly and effectively. You are not talking to a group; you are talking to individuals within the group. Be Yourself . You are not bound by s...

Author John Baldoni suggests you consider the following  six things before making your next speaking presentation : How will you open your presentation on a high note? Where might you pause for emphasis? How can you make time to rehearse your presentation? What are the high notes?  What are your points of emphasis? What points might you emphasize with a pause? How will you close your presentation?  Will you tell a story? Or, will you issue a call to action? Baldoni offers many other tips in his book,  The Leaders's Guide to Speaking with Presence .

There is lots of good advice in Bob Kulhan 's new book, Getting To Yes And , One of my favorites is his tips for making a presentation . Kulhan recommends you follow these five tips : Warm Up . It's not enough to review your notecards and double-check your PowerPoint. Give yourself time to get your body and mind ready for peak performance. Relax . You've done all the prep work and you know what you're talking about, so give yourself permission to adapt to changes in your presentation as they occur. Adapt . You cannot plan for every question, and no matter how much you prepare there will always be uncontrollable surprises that pop up and potentially undermine your presentation. Don't try to control them. Try to adapt to them. Focus on Engaging . Put your energy into making sure that you are communicating your points clearly and effectively. You are not talking to a group; you are talking to individuals within the group. Be Yourself . You are not bound by s...

Joey Asher's 100-page book,   15 Minutes Including Q&A  provides a "plan to save the world from lousy presentations," proclaims Asher. In chapter 8, Asher explains that  the best presentations have stories and if you want to be a good speaker, you need to know how to tell an effective story. Asher's formula is: Start with the point.  You don't want people wondering why you're telling them a story. Tell the story chronologically. Keep your story tight and on point, but give some details. Make your story personal to you. Remind your audience of the point at the end. Keep your story to between 30 and 60 seconds.