Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. The Public Relations Handbook is the book – the fifth edition of the version that premiered in 1967. This new installment, edited by Robert L. Dilenschneider , teaches readers how to: Support a company’s marketing and sales Leverage social media Manage government relations Work with the media effectively Communicate with the investment community Support top management in the event of a crisis or scandal Positively position the company commitment to environmental, social and governance issues Within the book’s 17 chapters, dozens of leading practitioners address specific skill sets, and execution capabilities that public relations professionals need today. These expert practitioners...
Sharing tips, ideas, techniques and book reviews for leaders and managers for the past 17 years.