"Organizations will pay significant consequences if they don't work openly, honestly and proactively with government and society. In order to survive over the long term and gain competitive advantage, companies must learn how to connect profoundly with the world around them -- not only with customers and stakeholders, but also with employees, local communities, politicians, and the environment itself." This is the advice from the authors of the new book, Connect: How Companies Succeed By Engaging Radically With Society . The book is all about redefining three discredited words: Corporate Social Responsibility . The authors want to put these at the center of business -- both because it's right and because success in business is inextricably linked to sustainability. To achieve " connected leadership " you must: Map your world -- Analyze stakeholders as precisely as your customers, understand trends and discontinuitites, and quantify the valu...
Sharing tips, ideas and techniques for leaders and managers for the past 16 years.