“The fact is that most companies are structured to maximize efficiency and minimize risk, resulting in an environment that ultimately prevents meaningful innovations,” explains Elliott Parker , author of the new book, The Illusion of Innovation . Adopting inefficiency, experimentation, and messiness as a strategy sounds counterintuitive, but Parker – backed by 25 years’ experience working with Fortune 50 companies – proves it’s necessary for progress. “The hard truth is there is no formula for innovation success because every innovation is new and every organization unique. The only reliable pattern is that inspiration often comes from unexpected places,” shares Parker. He further maintains that we need scaled corporations to recover their problem-solving capacity. “This means questioning decades of embedded assumptions about why corporations exist and finding ways to run faster, cheaper, and weirder experiments. It's time to build again,” says Parker. ...
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