Eric Jacobson On Management And Leadership

Incredibly relevant.  Highly visual.  Timely.  Enlightening.  Instructive.  Scary. These are all words I use to describe Brian Solis' new book, What's The Future (WTF) Of Business -- Changing The Way Businesses Create Experiences . You can likely already imagine that I consider this a must-read book for any business owner and any leader -- even leaders who manage businesses that don't directly connect with consumers. WTF is incredibly relevant and timely because Solis explores the non-stop transformation happening in business today, driven by new social and mobile technologies. The book is highly visual because it's the quality of a coffee-table style book, packed with compelling graphics, bright colors and a design that makes for easy reading -- all delivered on top-notch paper. And, it's enlightening and instructive , because the book delivers real-world examples that can guide you as you shape your business. Plus, WTF is scary .  ...

Increasingly, more companies are forming teams of employees to oversee their social media responsibilities. In his book, Social Marketology , Rick Dragon, shows business leaders how to choose the best tools for your needs and how to develop a strategy tailored to your goals. He also suggests various roles that you may want to learn more about and then ultimately fill as you create your social media team : Director of social media (DSM) Community manager Blog editor Blogger(s) Channel specialist Channel monitor Search engine optimization specialist Photographer/videographer Web producer Web analytics specialist And, as you grow your social media outreach, consider establishing one policy that covers the following areas, or create stand-alone policies for these areas: Overall philosophy Employee access and acceptable behavior Account management Employee conduct Content Security Legal Brand

Social Media For School Leaders is the title of Dr. Brian J. Dixon's new book being published this month by Jossey-Bass, an imprint of Wiley. "Just like websites, which eventually became 'must have,' every school district will ultimately need to embrace social media," says Dixon. In 264 pages, Dixon, with ten years of classroom experience in public, private and charter schools, shares his deep knowledge of social media to provide detailed descriptions of the best online tools available for school leaders.  And most important, he delivers step-by-step instructions for using the channels to move a school community from awareness to advocacy and from feedback to collaboration . Long gone are the days of open houses and photocopied newsletters.  A school's community expects frequent updates and vehicles to provide feedback. Because the book assumes the readers knows virtually nothing about the 14 online tools Dixon writes about, it is ideal for tech...

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. Ensure that employees both on and off the social media team receive training. Think before deleting or editing users' comments or posts.  While making your decision, ask if your action might cause a backlash. Respond quickly. When a mistake is made, sincerely apologize. When appropriate, use humor. Have a policy in place. Have a top-responses document prepared to be used. Ric Dragon on developing a brand voice and market segmentation strategy: