"The unexpected edge for entrepreneurial success starts with identifying a worthy risk, then having the courage to take it ," explains Tom Panaggio in his new book, The Risk Advantage : Embracing the Entrepreneur's Unexpected Edge . As an entrepreneur and race car driver, Panaggio has learned that you cannot avoid risk if you want to be a winner. In The Risk Advantage , Panaggio tells the story of how he and his business partners built two thriving companies: Direct Mail Express (which now employs over 400 people and is a leading direct marketing company), and Response Mail Express (which was eventually sold to an equity fund, Huron Capital Partners). With The Risk Advantage he aims to help entrepreneurs face the many situations, predicaments, and crises they'll encounter during their life, and to help formulate their leadership style and business strategy. When the right opportunities presented themselves, w...
Sharing tips, ideas and techniques for leaders and managers for the past 16 years.