Eric Jacobson On Management And Leadership

Just imagine how intriguing it would be to hear stories about six road trips .  Six road trips across the U.S. that produced dozens of stories about  what local small businesses on Main Street’s across America do that can inspire big businesses on Wall Street – or Madison Avenue megabrands, or enterprise of any size  -- in today’s economy. Well, that’s exactly what you get when you read the  new book ,  Roadside MBA:  Back Road Lessons for Entrepreneurs,Executives and Small Business Owners .   You’ll read those dozens of stories captured by  three information-hungry economist/b-school professor buddies  who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Applying economic reasoning to the strategic questions that challenge any business, the authors reveal what real American small businesses can teach us beyond the bounds of most MBA programs or curriculum.  ...