“Today, being memorable is the holy grail of communication,” says bestselling author Bill McGowan . “ Exceptional speaking, in its truest sense, has been buried under layers of bland, banal, and forgettable communication. In a world where everyone’s 'on message,' no one can stand out.” His terrific, tactical, timely, and entertaining new book, Speak, Memorably (authored with Juliana Silva ), helps professionals break away from canned communication and find their true—and most effective—voice no matter the workplace. McGowan explains that the three edicts for how NOT to speak memorably are: Produce three key messages. Keep bridging back to those messages. Tell ’em what you’re going to tell ’em, tell ’em, and tell ’em what you told ’em. Therefore, Speak Memorably offers concrete strategies and tools to help anyone, in any stage of their career, cut through the numbing sameness of cliches and boring business rhetoric — and helps them break ...
Sharing tips, ideas and techniques for leaders and managers for the past 16 years.