Elements And Definitions For Creating Your Organization’s Strategic Framework

As you create your strategic framework for your organization or business, keep in mind these eight elements and corresponding definitions, courtesy of the AMA Business Book Camp book:

Element & Definition

Vision – What we will be
Mission – Why we exist
Goals – What will get us there
Objectives – Major steps we will take
Strategies – How we will go about achieving our objectives
Tactics – Who will do what, by when
Roles – Ownership of tasks
Relationships – People working toward a common goal

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