Robert Tercek’s new book, Vaporized , will likely scare you. That’s because digital pioneer and business futurist, Tercek, writes about the Digital Wave — the process that is rippling across society like a seismic wave, reshaping one industry after another. “Digital technology will transform every sector and economic system on the planet in almost unimaginable ways even those once thought to be immune from its effects,” says Tercek. Naming this sweeping trend, vaporized , Tercek predicts that whatever can be vaporized will be. Meaning that any part of your business or product that can be replaced by pure digital information almost certainly will be. “The process of vaporizing physical things and replacing them with digital substitutes is the biggest trend affecting manufacturing, distribution, retail, and marketing in the 21st century,” Tercek adds. “Plenty of people are overwhelmed, caught in the gridlock of denial about this rapid change,” explains Tereck....
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