It's these chapter headings in the new book, The Fall of the Alphas , that first grabbed my interest: Corporate Anthropology Plows and Primates Boomers and Bonobos Information Changes Everything The Top of a Different Pyramid Eliminating Elitism Managing Ego It Takes Two to Beta Next, it was author Dana Ardi's premise that convinced me to read her book: “Today’s American corporate world is a tale of two cultures. One, more traditional and common, is centralized and hierarchical. I call it Alpha . The other, smaller and rarer, is decentralized, horizontal, and inclusive. I call this one Beta ,” explains corporate anthropologist Dana Ardi . Drawing on her vast experience as a venture capitalist, organizational design expert, and management consultant, Ardi argues that the future belongs to the Betas . In her new book, The Fall of the Alphas: The New Beta Way to Connect, Collaborate, Influenc...
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