Eric Jacobson On Management And Leadership

About two years ago, Shane Atchison and Jason Burby wrote an interesting book about the principals needed for delivering true business value in digital marketing. One of the most helpful sections of the book, Does it Work? , is the list of elements they believe are the most important for building a good culture where a digital team can be flexible, work together great, and move seamlessly to new ideas and process. Those elements are: Stay flexible . Encourage thinking outside roles . Don't let job titles limit individual contributions. Hire learners . Your team should be curious and willing to learn new things. Empower people to share . Everyone's opinion matters. Make sure problems come with solutions . Don't let whiners complain about what is wrong without bringing proposed solutions to address the problem. Foster a culture of achievement . Provide real data that clearly demonstrates to your team that they are making a difference and accomplishing somethi...

You'll learn a lot about marketing from the book,  Does it Work? , by  Shane Atchison  and  Jason Burby . Most important, you'll discover their  10 principles for getting digital marketing right . What also really caught my attention was the book's discussion about the  elements of good culture . Culture created from as high up in the organization as possible. A culture particularly well suited for digital. Those  seven elements  are: Stay Flexible  - create a continuous learning environment with flexibility and a certain disdain for roles. Hire Learners  - individuals who are curious and willing to learn on their own. Empower People to Share  - cultivate an environment where people feel comfortable bringing up bold ideas and are encouraged to speak up. Encourage Thinking Outside Roles  - to help you capture every perspective from all your team members. Make Sure Problems Come with Solutions  - don't j...