Increasingly, more companies are forming teams of employees to oversee their social media responsibilities. In his book, Social Marketology , Rick Dragon, shows business leaders how to choose the best tools for your needs and how to develop a strategy tailored to your goals. He also suggests various roles that you may want to learn more about and then ultimately fill as you create your social media team : Director of social media (DSM) Community manager Blog editor Blogger(s) Channel specialist Channel monitor Search engine optimization specialist Photographer/videographer Web producer Web analytics specialist And, as you grow your social media outreach, consider establishing one policy that covers the following areas, or create stand-alone policies for these areas: Overall philosophy Employee access and acceptable behavior Account management Employee conduct Content Security Legal Brand
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