Eric Jacobson On Management And Leadership

Today, we feature an excerpt from the book, The Public Relations Handbook . This section of the book on how to deal with negative publicity is written  by Jonathan Dedmon of  T he Dilenschneider Group.   Invariably, a company or organization will experience bad news, resulting in negative publicity. Possible reasons can include:   Poor revenue or earnings Product recalls Consumer health and safety issues Strikes Plant closures or layoffs Attacks by politicians and non-governmental organizations Accidents causing employee deaths or serious injuries Attacks by activist investors questioning the overall company strategy and its management Environmental issues Worker conditions and sourcing, particularly in the developing world   It is important to acknowledge the facts of the situation versus trying to “spin” them for short-term gain; once again, credibility and trust are your most important assets. And remember that relations with the media need to be viewed...

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts.   The Public Relations Handbook is the book – the fifth edition of the version that premiered in 1967. This new installment, edited by Robert L. Dilenschneider , teaches readers how to:   Support a company’s marketing and sales Leverage social media Manage government relations Work with the media effectively Communicate with the investment community Support top management in the event of a crisis or scandal Positively position the company commitment to environmental, social and governance issues   Within the book’s 17 chapters, dozens of leading practitioners address specific skill sets, and execution capabilities that public relations professionals need today. These expert practitioners...