Eric Jacobson On Management And Leadership

In the new book, CEO Ready , authors Mark Thompson and Byron Loflin reveal what you need to do to maximize your chances of being the one who secures the top spot. Specifically, they detail the seven key stakeholders  who weigh in on whether to choose you as CEO.   “Collectively, we have coached more than 200 executives who have been selected by their board members to become CEOs,” share the authors. “We can help you prepare to be a great CEO either in your current organization or elsewhere. We will share tools you can use to get objective feedback from all stakeholders, so you have complete visibility into what you’re up against.”   As you seek the CEO role, the authors explain that leadership selection isn't the methodical, objective process that one often imagines. They add that decisions aren't made by robotic executives ticking boxes for attributes such as strategic fit, core competencies, or cultural alignment. Instead, the process is deeply personal, emotional, a...

A customer who complains and receives a fast response will actually be more loyal to your company in terms of future sales and referrals than a customer who never complained at all. That is what author Mark Thompson and Brian Tracy proclaim, and I agree with them. They also say in their book,  Now...Build A Great Business! ,  that: a slow response to a customer complaint triggers fear and anger. And, when that happens, the customer is afraid that he/she is going to be stuck with a product/service that doesn't work and feels angry that he/she went ahead with the purchase in the first place. So, lead your team to : Respond quickly to customer complaints Refuse to defend or make excuses Offer to make the customer happy immediately Be open and honest Tell the truth and tell it as soon as you know it Bottom-line...assume that anything you do or say will become public knowledge quickly. So,  resolve to build and maintain trust in everything you do .

When you start reading Mark Thompson’s and Brian Tracy’s book called,  Now…Build a Great Business! , you may feel like you are reading 200 pages of Blog posts, but the bite-sized approach to providing tools, practical steps and ideas, rather than theory, is precisely the authors’ intended approach. The book thoroughly explains the  seven keys for how to achieve business success : 1.  Become a great leader 2.  Develop a great business plan 3.  Surround yourself with great people 4.  Offer a great product or service 5.  Design a great marketing plan 6.  Perfect a great sales process 7.  Create a great customer experience You’ll find a checklist at the end of each step (each chapter) where you can write down your action plan for applying what you’ve learned. Particularly interesting is the chapter on  strategic planning , where the authors recommend you should  ask yourself these important questions before you act to cr...

When you start reading Mark Thompson’s and Brian Tracy’s book,  Now…Build a Great Business! , you may feel like you are reading 200 pages of Blog posts, but the bite-sized approach to providing tools, practical steps and ideas, rather than theory, is precisely the authors’ intended approach. The book thoroughly explains the  seven keys for how to achieve business success : 1.  Become a great leader 2.  Develop a great business plan 3.  Surround yourself with great people 4.  Offer a great product or service 5.  Design a great marketing plan 6.  Perfect a great sales process 7.  Create a great customer experience You’ll find a checklist at the end of each step (each chapter) where you can write down your action plan for applying what you’ve learned. Particularly interesting is the chapter on  strategic planning , where the authors recommend you should  ask yourself these important questions before you act to create o...

When you start reading Mark Thompson’s and Brian Tracy’s latest book called,  Now…Build a Great Business! , you may feel like you are reading 200 pages of Blog posts, but the bite-sized approach to providing tools, practical steps and ideas, rather than theory, is precisely the authors’ intended approach. The book thoroughly explains the  seven keys for how to achieve business success : 1.  Become a great leader 2.  Develop a great business plan 3.  Surround yourself with great people 4.  Offer a great product or service 5.  Design a great marketing plan 6.  Perfect a great sales process 7.  Create a great customer experience You’ll find a checklist at the end of each step (each chapter) where you can write down your action plan for applying what you’ve learned. Particularly interesting is the chapter on  strategic planning , where the authors recommend you should  ask yourself these important questions before you ac...

When you start reading Mark Thompson’s and Brian Tracy’s book, Now…Build a Great Business! , you may feel like you are reading 200 pages of Blog posts, but the bite-sized approach to providing tools, practical steps and ideas, rather than theory, is precisely the authors’ intended approach. The book thoroughly explains the seven keys for how to achieve business success : 1. Become a great leader 2. Develop a great business plan 3. Surround yourself with great people 4. Offer a great product or service 5. Design a great marketing plan 6. Perfect a great sales process 7. Create a great customer experience You’ll find a checklist at the end of each step (each chapter) where you can write down your action plan for applying what you’ve learned. Particularly interesting is the chapter on strategic planning , where the authors recommend you should ask yourself these important questions before you act to create or reinvent the direction of your organization : • Wher...