I really like these 10 guiding business principles that San Antonio, TX headquartered insurance company USAA lives by: Exceed customer expectations Live the Golden Rule (treat others with courtesy and respect) Be a leader Participate and contribute Pursue excellence Work as a team Share knowledge Keep it simple (make it easy for customers to do business with us and for us to work together) Listen and communicate Have fun You can find more examples of companies with impressive guiding principles in the book, 1001 Ways To Energize Employees .
Sharing tips, ideas and techniques for leaders and managers for the past 16 years.