Eric Jacobson On Management And Leadership

“Companies that put customers first—ahead of all other stakeholders—are the ones that win,” explain   Fred Reichheld ,   Darci Darnell   and   Maureen Burns , authors of the new book,   Winning On Purpose: The Unbeatable Strategy Of Loving Customers .  Furthermore, they share that when companies enrich the lives of customers as their company’s primary purpose, they ensure sustainable growth, happily fulfilled employees, and robust investor returns.  “When customers feel the love, they come back for more and bring their friends,” explain the authors. “And when you earn your customers’ trust, they openly share their needs and vulnerabilities. They provide honest feedback, which helps you design and deliver optimal experiences.”  Throughout the book, via a mix of personal stories, customer and employee experiences, along with CEO and investor insights, the authors demonstrate how to:  Use a moral compass to ensure people are treated right. Serve...

“Companies that put customers first—ahead of all other stakeholders—are the ones that win,” explain Fred Reichheld , Darci Darnell and Maureen Burns , authors of the new book, Winning On Purpose: The Unbeatable Strategy Of Loving Customers .  Furthermore, they share that when companies enrich the lives of customers as their company’s primary purpose, they ensure sustainable growth, happily fulfilled employees, and robust investor returns.  “When customers feel the love, they come back for more and bring their friends,” explain the authors. “And when you earn your customers’ trust, they openly share their needs and vulnerabilities. They provide honest feedback, which helps you design and deliver optimal experiences.”  Throughout the book, via a mix of personal stories, customer and employee experiences, along with CEO and investor insights, the authors demonstrate how to:  Use a moral compass to ensure people are treated right. Serve customers with empathy an...