Dianna Booher 's new book, What More Can I Say? , presents nine core principles of persuasive communication in an easy-to-read and easy-to-digest format that makes for a compelling read for anyone wanting to succeed in changing behavior or changing minds. The nine core principles are: The Law of Trust vs. Distrust The Law of Collaboration vs. Monologue The Law of Simplicity vs. Complexity The Law of Tact vs. Insensitivity The Law of Potential vs. Achievement The Law of Distinction vs. Dilution The Law of Specialty vs. Generalization The Law of Emotion vs. Logic The Law of Perspective vs. Distortion Booher draws on her decades of experience coaching and conducting workshops, and through the various Laws illustrates how messages can be delivered to: Make a sale Cement a relationship Lead employees through a corporate restructuring Inspire employees Recruit top talent and much more The book includes plenty of real-world, use-tomorrow, examples. And, Booher...
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