Micah Solomon’s book, High-tech, High-touch Customer Service , is all about how to inspire timeless loyalty in the demanding new world of social commerce -- one where businesses today face the increasingly challenging world of customer interactions, both online and off. The book is a must-read for any business leader. And, fortunately, the content is grounded in decades of experience and proven methodology. Some key lessons I learned from the book include : If you can anticipate, you can differentiate. If your customers feel at home. They’re unlikely to roam. If things go wrong for a customer initially, do a grand job of getting to the other side of that challenge and you may create a positive memory that literally supplants the initial unpleasantness. Also, Solomon states that the four components to solid value that creates customer satisfaction are : A perfect product or service Delivery in a caring, friendly manner Timeliness The backing of an effective problem-...