Business leaders who wonder whether they should conduct an employee survey should think about these five good reasons for conducting surveys, as recommended by John Kador and Katherine J. Armstrong in their book, Perfect Phrases for Writing Employee Surveys : 1. To discover what employees are thinking and doing – in a nonthreatening survey environment. You will learn what motivates employees and what is important to them. 2. To prioritize the organization’s actions based on objective results – rather than relying on subjective information or your best guesses. 3. To provide a benchmark – or a snapshot of your employees and their attitudes at a certain point of time that you can then compare to future surveys to spot trends. 4. To communicate the importance of key topics to employees – by communicating with employees the survey results that shows your organization is listening to employees. 5. To collect the combined brainpower and ideas of the workforce – that somet...
Sharing tips, ideas and techniques for leaders and managers for the past 16 years.