"I define persuasion as ethically winning the heart and mind of your target," explains author Mark Rodgers . And, in his new book, Persuasion Equation , he teaches you the subtle science of getting your way. Persuasion has two primary roles : to get someone to willingly do something to get someone to willingly not do something Rodgers explains that persuasive people are: Assertive Empathetic Communicative Tenacious Resilient In the book, you'll learn that while logic prompts thinking, emotion propels acting. And, he teaches you to focus on the influencing power of risk. How to articulate risk according to probability and seriousness, both for your position and the opposition's, and ensure that yours is "safer." As you read the book, you'll learn, for example, how to persuade another person to: Approve a higher head count Enter into a business relationship Support your initiative Three Realms of Credibility ...
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