Eric Jacobson On Management And Leadership

  Credit: iStock Photo For the past 16 years, I have relied on Debbie Laskey's Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends.  Fortunately, through the years, Debbie has also shared her expertise through a variety of postings on my blog, and I'm honored again today to feature Debbie with the following Q&A's:  QUESTION: You've featured many leadership experts on your blog through the years. What is a common theme from all the Q&A's? DEBBIE LASKEY : Back in 2011, I met Mark Herbert, a leadership expert and author based in Oregon, as a result of our interactions on Twitter/X. I interviewed him several times, and he provided a quote that I will always remember and share often: "Leadership doesn't require you to be the smartest person in the room. It requires you to block and tackle for others." That quote has appeared on my blog countless times over the years because...

Image Credit: Freepik . For years, branding, marketing and leadership expert, Debbie, Laskey , has offered her insights, observations and tips to my blog readers. Today, Debbie joins us again to answer questions about branding and leadership. Debbie Laskey has nearly three decades of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and financial services and insurance sectors. Her expertise includes brand marketing, leadership development, and customer experience marketing. She is a regular contributor to several national blogs that provide insights about marketing and leadership, and she's been recognized as one of the "Top 50 Branding Experts" to follow on Twitter/X at @DebbieLaskeyMBA. Visit her website at www.BrandingAndMore.net and her blog at www.DebbieLaskeysBlog.com.   QUESTION: NBC has launched a new unscri...

For the past 15 years, I have relied on Debbie Laskey's Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends.   Fortunately, through the years, Debbie has also shared her expertise through a variety of postings on my blog and I'm honored again today to feature Debbie via the following Q&A's:   Question: What inspired you to become so passionate about marketing?   DEBBIE LASKEY : When I started graduate school, I thought I would travel the typical MBA journey by studying finance, management, and organizational behavior. However, from the first moment in my first marketing course, I found my calling.  My assignment was to choose a product or service in order to write a classic 30-page marketing plan. I considered a famous retailer (Nordstrom) and the city of San Francisco, but I wanted to make substantive recommendations upon the completion of the project, so I chose EuroDisney, beca...

  For the past 15 years, I have relied on Debbie Laskey’s Blog for expert leadership guidance and always interesting insights into marketing best practices and recaps of marketing trends.   Fortunately, through the years, Debbie has also shared her expertise through a variety of postings on my blog and I’m honored again today to feature Debbie via the following Q&A’s:   Question: During 2024, you published two interesting leadership series on your blog: the Spring Leadership Series (March-June 2024) and the Olympics Leadership Series (July-August 2024). What are some of your leadership takeaways that you learned from the participants in those two series?   DEBBIE LASKEY : I've been honored to attract thought leaders to my blog in Q&A formats over the years and especially during 2024 in two leadership series. Fifteen experts participated in my #SpringLeadershipSeries, and 17 experts participated in my #OlympicsLeadershipSeries.   Three key ques...

Branding, marketing and leadership expert, Debbie Laskey , is publishing a fascinating series on her blog, which will continue through the rest of 2023. The series is titled, " Fall Back to Reading Series ," and it features input from dozens of leadership and marketing experts, mostly who have previously appeared on her blog. These contributors answer the following five questions for Debbie and the answers are both informational and interesting: Which three business books have made the biggest impact on your career? Who is your favorite author, and why? What book did you read in high school or college that, to this day, you still remember vividly, and why? Do you intersperse fiction with your business reading? If yes, what was the last work of fiction that you read, and what caught your attention about it? If you created a nonprofit organization to promote reading to children and young adults, what would you name it, and why? "Since reading has been one of my favorite ho...

Image Credit: Ryan Plomp via UnSplash Today, I feature an interview with Debbie Laskey , MBA. With two decades of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry.   Her expertise includes brand marketing, social media, employee engagement, leadership development, and customer experience marketing. Since 2002, Debbie has served as a judge for the Web Marketing Association’s annual web award competition. Her Blog has been recognized as one of the "Best 21st Century Leadership Blogs" and also as a "Top 100 Socially-Shared Leadership Blog." Be sure to visit both her website and her blog .   Debbie and I have known each other since 2009, when we worked together virtually for MicroMentor, Debbie on the West Coast, and me in the Midwest – and Debbie has appeared here on my blog many...

Debbie Laskey is my trusted resource for expert advice on marketing, customer service and leadership. I've had the honor of featuring her on my blog in the past. And, today, Debbie shares her keen insights on  the importance of employee engagement . As background, Debbie has nearly 20 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the nonprofit arena, and the insurance industry.  Question: How do you define employee engagement? Debbie : Erika Andersen (@erikaandersen on Twitter), author and leadership expert, defined employee engagement in a post for  Forbes , and it has stuck with me:   “If a company’s focus is ‘How can we give our customers what they want,’ then that company needs great employees to come up with the ideas, to make the great products, to interact with the customers. Employees aren’t a begrudged necess...