David Grossman , president and founder of The Grossman Group , published in 2010 a helpful, free eBook titled: Mastering The Art of Messaging . Three years later, it remains a valuable tool for workplace leaders. Grossman says that perhaps it’s the still tough economy, technology, or that every is just too busy, but whatever the reason, employees are feeling more disconnected than ever from the organizations they work for. At the same time, leaders continue to struggle with one of their toughest jobs, developing and articulating their overall strategy and priorities, especially during times of change . Grossman says the result is : confused employees unhappy workplaces stressed bosses demanding shareholders In Grossman's free ebook, he highlights all the essentials of creating a strategic internal messaging plan with the end goal of helping leaders create and communicate : clear, consistent, and credible messaging that connects to target audienc...
Sharing tips, ideas, techniques and book reviews for leaders and managers for the past 17 years.